Thorn, Bret. "Good service for bad guests." Nation's Restaurant News. 42.4 (January 28 2008): 86.
This article talked about the importance of good customer service in the casual dining restaurant community. The author incorporates several interviews with restaurant workers. These restaurant workers tell their stories of how they showed good customer service to those who did not show the same respect back. Most of these stories had positive outcomes, showing the importance of good customer service.
The is a informative piece but is also an opinionated one. The author seems to be trying to show that good customer service is important. While this is arguably the view of many restaurant workers out there, i am sure there are many out there who do not believe in customer service. This article could be focused towards both restaurant owners and workers. Customer service is especially important in casual dining restaurants. For a waiter or waitress, customer service could be the difference between a 5 dollar tip and a 1 dollar tip.
The author protrays this all in a smooth, gently flowing tone. The author i believe is trying to persuade the reader that good customer service is important but is not forcing the idea upon them. I found this reading useful because it shows the level of importance customer service has in the casual dining community. The interviews give a great overview of how restaurant workers dealt with their customer issues.
---
York, Emily Bryson. "Double cheeseburgers working triple time at fast feeders." Advertising Age. 79.1 (January 7 2008): 1, 25.
This article talks about the ever growing popularity of the 1 dollar double cheese burger popping up everywhere. Mcdonald's has been the head runner in the race for the best valued items. Wendy's has recently took a stab at the double cheese burger market, trying to compete with Micky D's. The author interviews franchise owners on the success of the double cheese burger and finds that the price the Wendy's burger is being sold for is less than what many believe it is worth. The franchise owner also goes on to say that the price of this burger will eventually go up to cut losses.
This article is an informative piece taking a look at the battle for the best value in the fast food market. This is directed to those who are interested in the sales of the fast food restaurants and those interested in the success of the new Wendy's product.
I did not find this as useful as i though it would be. It talks about a the fight going on between fast food restaurants for the better value in food. But my research is not studying the competition between different restaurants within the fast food business, rather it is studying the competition between different kinds of restaurants (fast food, casual dining, and fast-casual).
Subscribe to:
Post Comments (Atom)
1 comment:
The first source seems very relevant, and I think that the concept of customer service could be really important in your project. I wonder how the expectations from the customers and employees change in terms of customer service depending on if it's fast food, fast casual, or casual dining. I wonder how this article meshes with your own observations/interviews.
I understand that the second source isn't as useful, but I could see how you might use it a little to show some aspects of fast food as you compare it to other kinds of dining.
Full credit
Post a Comment