As my research narrows towards one topic, my research elements seem to keep on growing. After reading the two articles that i recently annotated, I came up with a few questions that led me to my main question: What aspects of fast-casual restaurants make them more appealing to customers when compared to fast food and casual dining restaurants? Statistics have shown that the growth of some casual dining restaurants and all the fast food restaurants have been declining over the past few years. In contrast to this, many fast-casual restaurants are booming and new locations are popping up everywhere.
I was initially going to compare fast food restaurants and casual dining restaurants and compare the pros and cons of each. When researching them, the first fast-casual restaurant i came across was Chipotle. This opened up a whole new view on the prepared food industry. By adding this 3rd aspect to the research, i will have to do double time and research a fast-casual restaurant such as Panera Bread. Good thing i love food.
1 comment:
Adam,
I love these ideas, and I'm glad you keep thinking about different approaches to this project. I don't want you to take on too much here...and although you love food, three restaurants is a lot to observe! Since "fast-casual" seems to be popping up a lot in your research, you might consider focusing more on that aspect of restaurants than anything else. Your main question is great: what makes these more appealing than the other two...and since this is your main question, it makes sense that your observations should take place in the "fast-casual" community more than anywhere else. I think this narrowed focus you've decided on sounds great, and so focus on that (what makes "fast casual" more appealing) more than the pros and cons of fast food and casual dining. Does that make sense? Let me know if it doesn't.
Oh, and it is so cool you uploaded that picture!!!!
Full credit
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